Textual Analysis of magazine advertisement 2

This is a magazine advertisement for The Stone Roses 20th anniversary of their career as a band. This advertisement has an excellent structure and is very unique and colourful. It is a great advertisement to send out to their audience as it draws people in and has various information to show their audience that it will be a great purchase. The advertisement has used a full black background which gives of impact to the audience and also it allows a lot of text of bright colours to be able to be used top of the black background. The red, white and blue text are bright colours and are easy to see on the black background for their audience who are reading the magazine. The main band name is central to the advertisement as it’s the most important part to the advertisement as it’s the band whose album it is, its also the biggest font size on the whole page which backs up again that’s it is the most important text. The great thing about this advertisement is the use of critic reviews from different magazines and newspapers who have listened to the album, this is a great idea because it gives a very brief insight to the album which could make their audience want to purchase the album even more. Also it’s a great idea because they have used three different font colours which make it avoid being boring as its more colourful and attractive to the audience. The other text saying it’s the original groundbreaking album re-mastered by Ian Brown & original producer John Leckie this is important information for the audience as its showing them that what is the same or new about this version of the album. The photo used is a section of the actual album cover which shows their audience the album which the advertisement is advertising. The text underneath the photo is the smallest text and this is showing a brief list of what the album consists of which is good for the audience as its providing information which they will want to know. One the left and right its showing logos of companies which will distribute the album such as HMV. Also its providing a website for the album which their audience can go on if they have an Internet connection at home.

Textual Analysis of magazine advertisement 1

This magazine advertisement is promoting the release of Noah and the whales album The First Days of Spring. This advertisement would be published in a music magazine such as NME and it will help promote the album for its audience to see and then buy.

The advertisement shows the album title, band name, critic review of the album, when its released, what the album contains inside with it being a CD/DVD release and finally it says you download a free MP3 of the album and where you can download it from. The album title is in a different font to the other text as it’s the main album title and the band want it to stand out the most of the advertisement because then their audience will know what they need to purchase. Its in a fancy font which looks like it quite a spring season font which emphasises the album name. The next biggest font is the band name Noah and the whale and that’s because it’s the next most important thing because obviously the audience need to know who the band are in case they don’t recognise them from the photo. The next biggest text is the next important text as it is following of which is most important to the audience, as the release date is the next biggest text as it shows its released 31 August which is important to the audience so they know when they can purchase the album. The rest of the font follow the same font and style as its just text which is not as important but filling up the advertisement. Personally I think a good idea of this advertisement is the critic review because that’s going to be a good point to show to their audience as if the critics have given the album a good review then their audience will be more confident to purchase it. The photo which is used is of the band and It fills the whole advertisement. The photo is of the actual album cover but stretched out into a portrait style which more of the sky added to this photo so it fills the whole page. The photo suits the advertisement well because due to the album being called The First Days of Spring, the word spring is the most important because the photo looks to be shot in a field which emphasises the word spring and what the album is trying to get across to its audience. The photo shows the four band members which the main singer looking to be taking a photo with a camera whilst the other three members look up to the sky. The main singer looks to be the only singer in focus as he is probably the most important band member as he is the singer. The rest of the members are behind the main singer making him the dominant member of the band.

Overall the advertisement is showing its audience what it wants to with it covering all the important things which need to be considered when making a magazine advertisement.

Subsidiary Product 2 - Magazine advertisement - Analysis of codes and conventions

When a magazine advertisement is published for an album release it usually follows several conventions such as The band name and the album its advertising, part of the main album cover photo, critic reviews, distribution logo, band/artist website, and a brief introduction of what the album consists of such as hit singles.

The band/artists name and album title are usually the biggest fonts on the page as they’re advertising the band or artists album release so with this text being the biggest its catching the eye of the audience when they’re reading the magazine also sometimes they will use different text to what they have used on the actual album so its different and unique providing more eye catching advertising for their audience. Also sometimes with the font, they often use font which shows the specific genre of the music they’re advertising such as if an album has an autumn sense to it then they could possibly input falling leaves into the font which is artistic and unique. The next thing used on a magazine advertisement is the use of the album cover photo which will be put onto the advertisement however, sometimes the bands/artists don’t choose to use all of the cover they often use part of it just to show which album it is advertising. The use of the album cover instantly shows the audience whose album it is and what album it’s advertising. The album cover photo is usually the eye-catching point of the advertising as the colours and size of the photo are attractive for their audience and the photo is mainly what many people like to view and what catches their eye mostly on an advertisement or album cover. Another main convention of magazine advertisements for an album release is the use of critic reviews, bands and artists often use these around the album cover photo to give other magazines or media related companies perspectives on the album. This is a great addition to an advertisement because it tells the audience what to expect from the album and whether or not it’s good enough to purchase. Even though this is somebody else’s view on the album it can still be a huge impact on the audience mainly because everybody likes to hear if the album is worth listening to or not. Critic reviews are usually in a bold and attractive coloured font because it has to be eye catching for their audience as it’s a main part of the advertising because the critic reviews are selling the album because the reviews are always good ones on the advertisements. Another convention used is distribution logos these are always relatively small as they aren’t very important however, they’re still used to show who is distributing the album and this can allow the audience to possibly view this record labels website and look for other bands and artists who are signed to the label. The use of the band or artists website is good because it allows anybody with an internet connection to easily look up the band or artist on their website and find news about them for possibly upcoming tours or just information about a latest single or even the album which is being advertised in the magazine. The text for the website is often always small because its not really important however, its still easily noticed and readable for the audience. Finally a brief introduction to what songs and on the album is very important to the audience because it shows them what to expect on the album and how many songs will be on it. The main positive of this is that if the audience have listened to a song of the band or artist and then not known if it will be on their album then this advertisement will let them know.

Overall the use of these conventions help to make the advertisement attractive to the audience and provides the most important information to help the audience choose whether to purchase the album or not.

Final Product - CD Covers

This is my Final front cover for my Digipack.

This is my final back cover for my Digipack.

Editing of CD Covers

FRONT COVER

With these photos it shows how I have used the print screen button to screenshot parts from my music video then transfer these screenshots to the computer programme Paint from there I have cropped all my photos and the re-sized them to fit a CD cover box then I finally saved the new image to use when completing my final CD covers.

Here I have transferred my photo to Microsoft Publisher to begin editing it.

Here I have gone onto the website http://www.1001freefonts.com/ and then used the font Annabel Script which is the text I chose to use for my album name on my front cover.

Here is how the font looks on top of my album cover.

Here is the photo for my album cover but I have used an effect on it. I did this my clicking on the photo then using the transparent tool. I did this to provide a more modern edge to the photo and make it more attractive to the audience.

Here is my final front cover for my Digipack. I again used http://www.1001freefonts.com/ for the band name and the lyric at the bottom of the cover. The band name is the same font as the album name which is Annabel Script whereas the lyric at the bottom is using a handwriting font which I wanted to use to give it more of an effect that the band has penned the lyric themselves and this font is called Cheyenne Hand Italic.

BACK COVER

Here is the photo I have chosen for my back cover and this will show how I have edited it to the final product.

Here are 4 photos I am going to use on the back cover of my Digipack. The photo on the bottom left hand corner has been re sized to 40x40 and I will be doing this for the rest of the photos as well so that they fit on the back cover where I want them to.

This is how I re sized the photos to 40x40 by opening them up in Paint then clicking on the re size button.

Here are the 4 photos I am using on my back cover and how I am going to position them.

Here I have inserted a bar code which I got of google images and then transferred it onto my back cover after I had saved it to my desktop from google.

Here I have inserted a text box so I could write the track list on the back cover. I have used the same font as I used on the front cover for the band name and album title, which is Annabel Script, I did this because it provides consistency throughout the Digipack and I believe it works well.

Here I have found the record label of the band whose song I used for my music video and I have copied it so it can be transferred onto my back cover.

Here I have made the Universal Records logo Transparent so that it doesn't have a white filled background.

This is my final back cover for my Digipack.

Photographs taken for CD Covers

Here are the photos which I have chosen to use in the production of my CD Digipack. Due to my own character, in my video, having other commitments I have had to use screenshots from my actual video so I have took time to find the ones which I believe provide the most impact for the audience and the ones which will show what the narrative of my video is trying to portray.

Drafts of CD Covers

Here I have drafted several different designs of front cover ideas and then I will conduct some audience research to help me choose the best option.