Thursday, 15 April 2010

Textual Analysis of magazine advertisement 1


This magazine advertisement is promoting the release of Noah and the whales album The First Days of Spring. This advertisement would be published in a music magazine such as NME and it will help promote the album for its audience to see and then buy.

The advertisement shows the album title, band name, critic review of the album, when its released, what the album contains inside with it being a CD/DVD release and finally it says you download a free MP3 of the album and where you can download it from. The album title is in a different font to the other text as it’s the main album title and the band want it to stand out the most of the advertisement because then their audience will know what they need to purchase. Its in a fancy font which looks like it quite a spring season font which emphasises the album name. The next biggest font is the band name Noah and the whale and that’s because it’s the next most important thing because obviously the audience need to know who the band are in case they don’t recognise them from the photo. The next biggest text is the next important text as it is following of which is most important to the audience, as the release date is the next biggest text as it shows its released 31 August which is important to the audience so they know when they can purchase the album. The rest of the font follow the same font and style as its just text which is not as important but filling up the advertisement. Personally I think a good idea of this advertisement is the critic review because that’s going to be a good point to show to their audience as if the critics have given the album a good review then their audience will be more confident to purchase it. The photo which is used is of the band and It fills the whole advertisement. The photo is of the actual album cover but stretched out into a portrait style which more of the sky added to this photo so it fills the whole page. The photo suits the advertisement well because due to the album being called The First Days of Spring, the word spring is the most important because the photo looks to be shot in a field which emphasises the word spring and what the album is trying to get across to its audience. The photo shows the four band members which the main singer looking to be taking a photo with a camera whilst the other three members look up to the sky. The main singer looks to be the only singer in focus as he is probably the most important band member as he is the singer. The rest of the members are behind the main singer making him the dominant member of the band.

Overall the advertisement is showing its audience what it wants to with it covering all the important things which need to be considered when making a magazine advertisement.

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